Elizabeth Blades brings over twenty years of experience in developing brands and user experiences for leading global brands. Her recent roles included  ZOOM+Care, where she served as the Brand Design Director and led the overhaul of the ZOOM+Care brand and user experience throughout the digital and retail environments.

Before ZOOM+Care, she was a Creative Director at Ziba Design, an award-winning innovation, and design agency headquartered in the Pacific Northwest. During her tenure at Ziba Design, she honed the craft of creating brands and experiences for a wide range of global clients. Her work with Ziba earned recognition from IDSA, AIGA, VMSD, Red Dot, Graphis, and Print.